The Landmark, Tiffany & Co.’s Renovated Flagship Store At 727 Fifth Avenue!


On Friday, April 28, the Tiffany & Co. flagship store reopened its doors to the public at 727 Fifth Avenue after a four-year renovation and structural expansion project in Midtown, Manhattan. Designed by OMA partners Shohei Shigematsu and Jake Forster with interiors by Peter Marino Architects, the undertaking involved the construction of a new three-story volume above the parapet of the 83-year-old building and the gut renovation of 8,400 square feet of its interiors. Now rebranded as “The Landmark,” the commercial property’s modernization was reportedly the largest single-store investment to date by Louis Vuitton Moët Hennessy (LVMH), the company’s owner and majority stakeholder.

The clock face above the statue of Atlas was reinstalled above the front doors and canopy facing Fifth Avenue. To the right of the revolving main door is a display titled “Opening Credits” featuring a screen showing the iconic Breakfast at Tiffany’s scene.

The ground floor spans over 10,700 square feet with ceiling heights greater than 24 feet. On display are numerous glass jewelry cases showcasing a sampling of the upgraded flagship store’s retail offerings. Tall, arched windows line the northern and southern walls, each with LED screens with views of the Empire State Building and One World Trade Center, and the skyline of Billionaires’ Row from Central Park. Reflective mirrors are used on the outer ends of the ceiling to create the illusion of an even taller space.

The Blue Box Café by Daniel Boulud is a French American restaurant on level six with 61 seats, adorned with hundreds of Tiffany boxes dangling from the ceiling. Diners can enjoy an all-day seasonally inspired menu, including breakfast and tea, as well as a a private dining area and bar.

Levels eight and nine, called the Tiffany Gallery, house museum and exhibition spaces, while the Tiffany Private Club is located on the tenth and final floor, featuring a kitchen and an outdoor terrace providing views of Central Park. This space is available for client events and private appointments. The terrace is also home to a nearly 3-foot-tall, 800-pound bronze apple sculpture by the late Claude Lalanne, called “Pomme de New York.”

There are many more details and photos of this incredible New York City iconic store here.


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Warm regards,

Stacey Froelich 

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