Resources

Tips On

Staging

When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing’s perceived appeal.

Compass

Concierge Program

Compass covers the upfront cost of select services that can increase your home’s selling price. From deep-cleaning to cosmetic renovations, we’ll work together to elevate your home’s value and create a tailored plan to maximize its potential on the market.

Services may

include:

  • deep-cleaning
  • cosmetic renovations
  • decluttering
  • landscaping
  • interior + exterior painting
  • staging
  • pest control
  • custom closet work
  • fencing
  • seller-side inspections
  • moving + storage
  • roofing repair
  • water mitigation
  • water heating
  • electrical work
  • staging
  • HVAC
  • plumbing repair
  • Sewer lateral inspections
    + remediation

Networking

Capabilities

Aided by state-of-the-art Compass technology,
I’m strategically connected to the market’s entire
brokerage community.

Unprecedented

reach

Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.

Photography

Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry’s most respected
photographers to capture your home’s finest selling points.

Our photographers' work has appeared in such publications as:

Digital

Presence

At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.

1.9M+

Average monthly page views on Compass.com, where your property’s critical selling points are presented via an intuitive, searchable platform

15K

Luxury agents worldwide who receive our monthly Compass Connect newsletter featuring our highest-end exclusives

800+

Partner websites to which your listing is automatically syndicated for maximum digital coverage

Email

Marketing

Communication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands.

Eye-catching design

Our crisp, clean aesthetic
beautifully frames your
images and listing details

Intelligent targeting

A variety of layouts lends itself to both consumer-facing and broker-facing messaging.

Mobile
optimization

With so many buyers viewing email on their phone, our scrolls
are designed for both platforms.

Download our full list
Marketing Resources

Mike Biryla
Licensed Real Estate Salesperson

Michael understands how life-changing and stressful buying, selling or renting a home can be. He goes above and beyond for his clients in every aspect of the process, to ensure that this decision is easy and stress is minimized. “I treat your real estate needs with the ultimate level of care and attention, as if it were my own home. Quality service is always number one. I’ll work tirelessly on your behalf to protect your best interest and deliver results you’re thrilled with.”

A Licensed Real Estate Salesperson in the vibrant New York City market since 2013, Michael catapulted to success as a top-producing agent at his previous rental firm. He was the number one agent in his Upper West Side office two years in a row, and expanded into residential sales arena when joining The Stacey Froelich Team at Compass.

Michael specializes in sales and rentals in all Manhattan neighborhoods and is sensitive to the urgent nature of securing or selling real estate in New York. He is a skilled listener and negotiator with a flair for what he does, and great persistency to achieve success. Years in the hospitality industry taught Michael to be extremely detailed and customer oriented. Michael has the ability to relate to people from all backgrounds and walks of life. He makes a point to remember the little things about a client, from their kids’ and pets’ names to birthdays and anniversaries; because to him, relationships will continue long after deals are closed.Michael is a native New Yorker from Long Island. He lived in North Carolina for a short time but knew New York was his true home. Michael currently resides in Astoria, an area bustling with new development. Outside of real estate, Muay Thai is his biggest passion. Being a longtime competitive Muay Thai Boxer has fueled his desire to push himself to the limit and outperform under pressure. Family means the world to Michael and consumes much of his free time.

Robert Godby
Licensed Real Estate Salesperson

New York is a city of serendipity, a fact Robert Godby can personally attest to. The path he walked to and from his former job at Mount Sinai Hospital led him past a real estate office window each day. “I would always stop and look at the floor plans and photos,” he says. In 2010, Robert decided to take the leap into real estate himself, starting as the executive assistant to the CEO of one of New York’s top firms and then as a licensed salesperson. Robert is a proud member of the Stacey Froelich Team at Compass since 2013.

Since then, he’s separated himself from the pack with his tenacious dedication, detail-oriented focus, and ability to maintain calm during any stressful situation. Robert specializes in sales and rentals in Manhattan and prides himself on being available to his clients, even after a transaction is complete. “I want to make the process smooth and fun,” he explains. “My favorite part of this job is meeting people.”

Robert combines his love for working with people, technology, and marketing expertise in order to make the buying and selling process as seamless as possible. A Philadelphia native, Robert holds a bachelor’s in political science from Radford University in Virginia. He has called New York City home since 2009, and in his free time, he enjoys running and staying physically active, reading and traveling.

Carla Slocum-Friedman
Licensed Associate Real Estate Broker

Her love of architecture, interior design, and the elements of home are what most draw Carla to the world of selling real estate. This, combined with her passion for life in New York City and her in-depth knowledge of Manhattan make her a powerful partner for anyone seeking a home or apartment here. Carla believes that the purchase of any piece of real estate should ideally be two-fold. It should afford an opportunity for investment and capital appreciation, while acting as a sanctuary and emotional haven for the owner. Her goal is to deliver the highest possible quality service to enable both buyers and sellers to seamlessly achieve their financial and personal goals. Carla brings skill, dedication, honesty, and integrity to her work, as well as a sense of humor.

Having lived in Manhattan since graduating magna cum laude from the University of Pittsburgh, Carla has spent the last thirty years exploring the diversity of each of the neighborhoods within the city, and is well-versed on the landmarks and distinctive attributes of each, especially parks, restaurants, transportation, and services. Prior to entering real estate, Carla spent twenty-five years as a senior fashion executive who successfully built brands and grew revenue and profit within a variety of retail and wholesale venues. Carla’s expertise in design, merchandising, and marketing serves her extremely in real estate. Outside of work, Carla spends leisure time with her fearless Wire Fox Terrier, Asta, her husband David, and her two children. She enjoys working on design projects, theatre, antiquing, and spending as much time as allowed at her home in Bridgehampton.

Stacey Froelich
Licensed Associate Real Estate Broker

Stacey grew up in New York and moved back to live in Manhattan after graduating from the University of Florida. She started her career in Event Planning, and shortly realized that the ultimate event is finding and moving into a new home. Stacey knew a career in real estate would be a great fit due to her ability to connect with people and her experience balancing a fast-paced business, juggling many balls at once, and maintaining focus and organization throughout the process.

Stacey has worked hard to grow her business and knowledge of the market since 2001. Stacey now heads her team of dedicated, hard-working, driven agents. Stacey is a proud co-operative owner on the Upper East Side with her husband and two daughters and has intimate knowledge of her neighborhood. As she continues to grow her business through the support of loyal customers and referral network, Stacey spends time exploring Manhattan and all its neighborhoods to suit the needs of her new and existing clientele. Stacey is extremely conscientious in making sure all of her endeavors yield successful results for her clients, with no exception. She is driven to ensure her buyers find a place that feels like home and that her sellers receive maximum exposure with a goal to procure the most qualified buyer at the highest possible price.

Stacey truly sees the value in building long-standing relationships with her clients. She spends time with each of them to ensure they know she is there to support and guide them throughout this process. Stacey’s motto is that relationships are the key to her success, which is what makes her personal and professional life so fulfilling.

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