Selling Your Home

For Sellers

01—

Pre-Listing -
Setting the Foundation

Before we go to market, we take time to understand your goals, your timeline, and what a successful sale looks like for you. This foundation shapes every decision that follows.

  • Sign all necessary paperwork.
  • Review marketing timeline and strategy, including campaign: community and agent outreach.
  • Receive a copy of the offering plan, building financials, purchase application and alteration agreement, and answers to commonly asked questions.
  • Address all recommendations to prepare your home to shine; stage home as needed.
  • Commission professional photo shoot, video, floor plan, and listing description.
02—

Launch

When we go to market, we go with intention. Your listing is presented across every relevant platform and directly to the broker community — ensuring maximum exposure from day one.

  • Listing is broadcasted on compass.com, sent to the entire brokerage community, and distributed across our 100+ partner sites for the duration of the selling process.
  • Compass-produced brochures are placed in the home with additional listing information to strategically showcase your property.
  • Select print ads and email campaigns commence.
  • Open House is hosted.
  • Mail campaign to the building.
03—

Ongoing Marketing & Showings

We stay active and engaged throughout the entire listing period. Every lead is tracked, every showing is followed up on, and you are kept informed every step of the way.

  • All leads are tracked and follow up communication is recorded.
  • Private viewings and Open Houses hosted.
  • We continuously leverage professional contacts and the Compass Network Tool to find ideal buyer brokers.
  • Email campaigns on a weekly basis.
  • Agent feedback is tracked and follow up communication is recorded and shared with you.
  • Presentation of all offers and negotiations.
  • Weekly consultation with us.
04—

Evaluation

We assess market response regularly and adjust strategy as needed to keep your listing performing at its best.

  • Consultation includes an assessment of the market response in the first 30 days.
  • The goal is to have an offer or outline a strategy to attain an offer in the next 60 days.
  • Update listing with revised strategy if necessary.
  • Continue to gather feedback from agents and potential buyers.
  • Obtain an offer.
05—

Receiving an Offer

When offers come in, we vet buyers thoroughly and present every offer with our full analysis and recommendation — so you can make the most informed decision possible.

  • Pre-qualify potential buyers, review offer terms, and identify the best options for any necessary counteroffer.
  • All offers will be shared along with our opinion and recommendations, but the ultimate decision is yours.
  • Transaction summary circulated to all parties.
  • Continue to show to prospective buyers until contracts are executed.
06—

Under Contract

Once a deal is struck, we move into execution mode — keeping every party on track and ensuring nothing falls through the cracks between contract and closing.

  • Appraisal and home inspection (if applicable) takes place.
  • All contingency periods are closely monitored.
  • Organize and correlate purchase application including supplemental documentation.
  • Assist buyer to obtain financing (if necessary).
07—

Closing

We see the process through to the very end — making sure the final walkthrough is smooth and the closing table is ready.

  • Make sure that your place is broom swept before the final walkthrough.
  • Conduct final walkthrough.
  • Closing takes place and keys are handed over to the new buyer.

After The Close

Our relationship doesn’t end at the closing table. Long after the sale is complete, we remain a trusted resource — whether you need a contractor, a referral, or guidance on your next move. Our business is built almost entirely on referrals, which means our reputation rests on every client experience. If you feel well taken care of — and we hope you will — we’d be honored to work with the people you care about.

Let our journey begin…

Seller FAQs

Selling an apartment in New York City involves more steps, more stakeholders, and more nuance than most sellers expect. The questions below cover what you need to know — from the first showing to the day you hand over your keys. As always, we’re here to walk you through every detail personally.

Showings

Offers & Negotiation

Contracts & Due Diligence

Board Process

Timeline & Closing

Closing Costs/After the Sale

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Stacey Froelich Team

our team is passionate about guiding our clients through the process to achieve the best possible outcome. Meet our team and learn why we're uniquely positioned to assist with your real estate goals.
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